The right image. Nothing more.

*

The right image. Nothing more. *

Portrait, fashion and brand photography. For the people in front of the lens and the brands behind them. Based in Sweden, working wherever the work takes me.

EXPLORE MY WORK

Hej,
I’m Laurenz

I'm a photographer based in Alstermo, a quiet village in southern Sweden.


I work with brands, businesses and individuals who want images that look the way good work feels: calm, considered, and unmistakably theirs.

Learn More About Me

Featured In

A man and a woman smiling and holding glasses of beer in a bar.
The word 'Rebelia' written in bold white text on a black background.
Black and white logo with stylized text reading "Art Fashion Culture"

Selected Work

A person with glasses reaching towards the camera in a low-angle shot, with a concrete ceiling and lights visible above.
Two women leaning against a tree amidst green foliage, one with dark hair wearing a red top and the other with red hair wearing a white top with black lace details.
Two women lying on a large fallen tree trunk in a forest setting, one woman resting her head on the other's shoulder, both looking toward the camera, wearing floral dresses, in black and white photography.
Two women lying on a large fallen tree trunk in a forest setting, one woman resting her head on the other's shoulder, both looking toward the camera, wearing floral dresses, in black and white photography.
A woman with red hair lying on her side, resting her head on her hand, wearing multiple silver rings and a beige jacket with white buttons.
A person with red hair swimming in water, with only their face visible as they look upward.
A person with red hair swimming in water, with only their face visible as they look upward.
A woman with light skin and shoulder-length brown hair, wearing a string of pearl necklace, looking through black iron bars.
A woman with light skin and shoulder-length brown hair, wearing a string of pearl necklace, looking through black iron bars.
A black and white photo of a woman wearing a pearl necklace and earrings, with her hair styled short and wavy. She is holding her hair and looking slightly towards the camera, against a backdrop of abstract light fixtures.
Close-up black and white photo of a person's face with a headscarf, leaning against a wall, looking directly at the camera.
Close-up black and white photo of a person's face with a headscarf, leaning against a wall, looking directly at the camera.
A woman with dark brown hair, wearing a red dress, lying among moss-covered rocks and green foliage in a natural outdoor setting.
A woman with dark brown hair, wearing a red dress, lying among moss-covered rocks and green foliage in a natural outdoor setting.
SEE FULL PORTFOLIO

What I do

A woman with short brown hair and blue eyes resting her head against a brick wall, wearing a brown leather jacket.

  • Brands, influencers, and individuals. Real people, captured properly. Relaxed sessions, considered images, and a final set that actually looks like you. Whether it's an editorial campaign, a lookbook, or a personal branding shoot, the approach is the same: quiet direction, honest light, and time to let the good frames happen. Lagom.

  • Visual content for brands that care how they show up. From product launches to ongoing image libraries, I work with businesses that treat their visuals as part of the work. Not an afterthought. Clean, consistent, and built to fit wherever the image needs to live: website, campaign, deck, feed.

  • Short-form for the feed. Long-form for the brand story. I've co-created TikTok content that's crossed millions of views, and brand films built to live well beyond a single launch. Whatever the format, the goal is the same: video that earns attention rather than asking for it.

Every project is quoted individually. No fixed packages, no guesswork. Travel across Scandinavia and beyond is always available, invoiced transparently and discussed upfront.

WORK WITH ME