The right image. Nothing more.

*

The right image. Nothing more. *

Portrait, fashion and brand photography. For the people in front of the lens and the brands behind them. Based in Sweden, working wherever the work takes me.

Close-up of a vintage black Asahi Pentax camera, a partially visible cup of coffee, and a yellow Kodak AA battery on a wooden table, with a soft beige sweater in the background.
EXPLORE MY WORK

Hej,
I’m Laurenz

I'm a photographer based in Alstermo, a quiet village in southern Sweden.


I work with brands, businesses and individuals who want images that look the way good work feels: calm, considered, and unmistakably theirs.

Learn More About Me

Selected Work

A woman with short, curly brown hair and light skin is looking directly at the camera with a neutral expression. She is wearing a blue top and an orange patterned scarf around her neck. She has a silver watch on her left wrist and a ring on her right ring finger. The background is a cloudy sky.
A woman with blonde hair in a loose bun wearing earrings and a white blazer, sitting on a cement step in front of a brown wooden door with decorative white trim.
A young woman with blonde hair and blue eyes sitting outdoors among green plants, wearing a beige blazer and earrings, with her hand resting on her chin, looking pensively at the camera.
Two young women sitting on outdoor concrete stairs in front of a brick building. One woman has short brown hair, glasses, red off-shoulder sweater, and black skirt with sheer stockings. The other woman has long blonde hair, white sweater, and brown pants. They appear to be posing for a photo.
A woman with blonde hair, wearing a beige coat, sitting outdoors at a table with a brown handbag in front of her, with autumn trees with yellow leaves in the background.
A woman with brown hair, wearing glasses, a black blazer, and jewelry, is leaning on the car roof with her arm resting while looking to the side. She is outdoors with rocky terrain and sparse trees in the background, captured through the reflection on a black convertible car's windshield.
SEE FULL PORTFOLIO

What I do

Hanging plants in a greenhouse with warm string lights in the background.

  • Brands, influencers, and individuals. Real people, captured properly. Relaxed sessions, considered images, and a final set that actually looks like you. Whether it's an editorial campaign, a lookbook, or a personal branding shoot, the approach is the same: quiet direction, honest light, and time to let the good frames happen. Lagom.

  • Visual content for brands that care how they show up. From product launches to ongoing image libraries, I work with businesses that treat their visuals as part of the work. Not an afterthought. Clean, consistent, and built to fit wherever the image needs to live: website, campaign, deck, feed.

  • Short-form for the feed. Long-form for the brand story. I've co-created TikTok content that's crossed millions of views, and brand films built to live well beyond a single launch. Whatever the format, the goal is the same: video that earns attention rather than asking for it.

Every project is quoted individually. No fixed packages, no guesswork. Travel across Scandinavia and beyond is always available, invoiced transparently and discussed upfront.

WORK WITH ME