Two women sitting at a table in a cozy indoor space with plants, smiling and enjoying conversation. One woman is holding a mug.

Making people feel seen

Good photography isn't about the light or the lens.
It's about the person in front of them.

A young man with short blonde hair standing in a narrow canyon with large beige stone walls on either side, under a partly cloudy sky. He is wearing a light-colored jacket, a white shirt, and has a black crossbody bag. He is holding a water bottle in one hand and giving a thumbs-up with the other.

Hej, I’m Laurenz

a photographer and media creator based in Alstermo, a small village in southern Sweden. I run my work under the name Lagom Media. Lagom is a Swedish word with no clean translation: it means just the right amount. Not too much, not too little. Perfectly balanced. It's the philosophy behind every image I make.

The WORK I'M DRAWN TO

I'm drawn to beauty in all its forms: in people, in cars, in architecture, in landscapes. I think being a photographer is fundamentally about that: having an eye for the beauty in things most people walk past.

But people are what pull me in most. Everyone is different, everyone is unique, and almost everyone has something genuinely beautiful about them. You just have to know how to see it. That's the part of the job I take seriously. Finding the right angle, the right moment, the right light and creating the kind of image that the person in front of the lens looks at and thinks: yes, that's me.

HOW I WORK
Interior view of a modern building with distinctive architectural design featuring circular cut-outs and curved concrete walls, illuminated by light coming through the circular openings creating patterns of light and shadow.

I'm an open, empathetic person, and I think that filters into the way I shoot. Before anything technical, I want whoever is in front of the lens to feel comfortable. Because that's when the real images happen. Not when someone is performing for a camera, but when they've forgotten it's there.

I also genuinely don't like a boring shoot. Early on, I spent a day in a studio doing passport photos. By the second client I was already bored. There was no challenge, no curiosity, nothing new. That experience told me everything about how I want to work: finding new locations, new perspectives, new ideas. Each shoot should be its own thing.

My style is still evolving. That’s deliberately. Clean and minimal is the constant, but no two shoots should ever feel identical.

A person wearing a white long-sleeve shirt and black vest putting on a white sock with black accents and wooden heel on their left foot, standing against a wall with wooden paneling.
A young woman with long blonde hair sitting on outdoor stairs, resting her head on her knee, wearing a denim jacket, blue jeans, tan moccasin boots with white fur trim, and cream-colored socks.

What I’m building towards

Right now I work across Sweden and Scandinavia. Portraits, brand visuals, video content, and everything in between. I also run my own lifestyle brand, AMO & Oak, which means I've sat on both sides of the brief. I know what it looks like when visuals work for a brand, and what it looks like when they don't.

Long-term, I'm building towards portrait and fashion work that takes me further. Other cities, other countries, other light. If that sounds like the kind of project you're putting together, I'd love to hear about it.

LET'S CREATE TOGETHER