Let’s create something

Photography is a service, yes. But the best work never feels like a transaction. It feels like two people working towards the same thing. That's how I approach every brief: not as a job to complete, but as a problem worth solving together.

I work across portrait, fashion, brand and video and occasionally all four at once. The common thread isn't the format, it's the standard. Clean, considered, built to last. If it's worth making, it's worth making properly.

A woman with light skin and freckles, wearing a gray checkered coat, a black top, and beige tights, is sitting on a windowsill with her head resting on her hand, looking at the camera. The background features a light gray wall and window frame.

Portrait & Fashion

This is where I feel most at home. Whether you're a brand building a campaign, an influencer developing your visual identity, or someone investing in proper personal branding images. The goal is the same: photographs that actually look like you, on your best day.

I work closely with whoever's in front of the lens. No stiff poses, no factory-line shooting. Just a relaxed session that produces images with real character and a finished set you'll actually want to use.

Good for: Fashion brands · Lookbooks · Editorial portraits · Influencers · Personal branding · Lifestyle campaigns

Person relaxing in a luxury convertible car with cream-colored leather seats, wearing black shoes and gray pants, with legs resting on the car's backrest, overlooking a scenic body of water and distant landmass under an overcast sky.

Brand & Commercial

Your visuals are usually the first thing a customer, collaborator or potential hire encounters. They should feel the way the rest of your brand operates. Considered, consistent, and unmistakably yours.

I create image libraries and campaign assets for businesses that want a high-quality visual presence: websites, product launches, ongoing content. I run my own brand, AMO & Oak, so I know first-hand what it takes to build a visual identity from the ground up and what separates brand photography that works from photography that just looks nice.

Good for: Startups · Established brands · Product launches · Website image libraries · Ongoing content needs

A man sitting in an office near a desk with two computer monitors, a potted plant, and various office supplies. Photography equipment, including a large softbox and a camera on a tripod, is set up nearby. A window shows a highway with vehicles outside.

Video & Social

Good video isn't just well-shot. It's well-thought. Before the camera comes out, I want to understand the audience, the platform, and the actual goal of the content.

I've worked on TikTok campaigns that have crossed millions of views, as well as long-form video for business consulting clients. Short or long, the principle is the same: content built to earn attention, not just fill a feed.

Good for: TikTok & Reels campaigns · Brand films · Recruitment content · Founder-led content · Social-first brands

My Process

Tell me roughly what you're building, when you need it, and anything you've already got in mind. No formal brief required at this stage.

You get in touch

A short call or a few emails if you prefer. We'll figure out if it's a good fit and I'll ask the questions I need to scope properly.

We talk it through

Every project is priced individually based on scope, location and deliverables. No fixed packages, no hidden line items.

I send a tailored proposal

LET'S CREATE

A woman wearing a white coat and pearl earrings walking down a cobblestone street with buildings on either side.

A young woman with blonde hair and blue eyes standing outdoors by a tree in a park, wearing a black sweater and a white shirt underneath, with autumn leaves on the ground.

Once we're aligned, depending on what we agreed on, I handle f.ex.: the creative direction, the shoot, and the final delivery. Keeping you in the loop the whole way through.

We create

Travel & Pricing note

Based in Alstermo, Sweden. Available across Scandinavia and beyond. Travel costs are quoted transparently upfront and invoiced separately. No surprises on the final bill.