The right image. Nothing less.

*

The right image. Nothing less. *

Portrait, fashion and brand photography. For the people in front of the lens and the brands behind them. Based in Sweden, working wherever the work takes me.

A woman with red hair, wearing a cream-colored blouse and pearl earrings, is lying on a rock by the water, looking directly at the camera with her hand near her face, and a cloudy sky in the background.
EXPLORE MY WORK

Hej,
I’m Laurenz

I'm a photographer based in Alstermo, a quiet village in southern Sweden.


I work with brands, businesses and individuals who want images that look the way good work feels: calm, considered, and unmistakably theirs.

Learn More About Me

Featured In

Logo for L'ATTRANCE French Magazine in white text on black background
Logo for L'ATTRANCE French Magazine in white text on black background
Black and white logo with stylized text reading "Art Fashion Culture"
Black and white logo with stylized text reading "Art Fashion Culture"
The word 'Rebelia' written in bold white text on a black background.
The word 'Rebelia' written in bold white text on a black background.

Selected Work

A person with glasses reaching towards the camera in a low-angle shot, with a concrete ceiling and lights visible above.
Two women leaning against a tree amidst green foliage, one with dark hair wearing a red top and the other with red hair wearing a white top with black lace details.
Close-up of a black luxury sports car parked on a street, with a building and landscaping in the background.
A woman with red hair lying on her side, resting her head on her hand, wearing multiple silver rings and a beige jacket with white buttons.
A person with red hair swimming in water, with only their face visible as they look upward.
A person with red hair swimming in water, with only their face visible as they look upward.
A woman with light skin and shoulder-length brown hair, wearing a string of pearl necklace, looking through black iron bars.
A woman with light skin and shoulder-length brown hair, wearing a string of pearl necklace, looking through black iron bars.
Two women lying on a log outdoors, one wearing a floral dress and the other with a dark top, both smiling and looking at the camera, black and white photo.
Two women lying on a log outdoors, one wearing a floral dress and the other with a dark top, both smiling and looking at the camera, black and white photo.
A black and white photo of a woman wearing a pearl necklace and earrings, with her hair styled short and wavy. She is holding her hair and looking slightly towards the camera, against a backdrop of abstract light fixtures.
Close-up of a luxury Rolex Oyster Perpetual Datejust watch with a gold face, diamond hour markers, and a stainless steel band.
Close-up of a luxury Rolex Oyster Perpetual Datejust watch with a gold face, diamond hour markers, and a stainless steel band.
A person in a black dress with arms and legs spread apart, standing in a narrow outdoor alley with stairs, brick walls, and a lamp hanging in the background.
A person in a black dress with arms and legs spread apart, standing in a narrow outdoor alley with stairs, brick walls, and a lamp hanging in the background.
SEE FULL PORTFOLIO

What I do

A young woman with curly hair and a nose piercing, wearing a black tank top and light-colored pants, leaning against a rocky surface outdoors with a bright sky in the background.

  • Brands, influencers, and individuals. Real people, captured properly. Relaxed sessions, considered images, and a final set that actually looks like you. Whether it's an editorial campaign, a lookbook, or a personal branding shoot, the approach is the same: quiet direction, honest light, and time to let the good frames happen. Lagom.

  • Visual content for brands that care how they show up. From product launches to ongoing image libraries, I work with businesses that treat their visuals as part of the work. Not an afterthought. Clean, consistent, and built to fit wherever the image needs to live: website, campaign, deck, feed.

  • Short-form for the feed. Long-form for the brand story. I've co-created TikTok content that's crossed millions of views, and brand films built to live well beyond a single launch. Whatever the format, the goal is the same: video that earns attention rather than asking for it.

Every project is quoted individually. No fixed packages, no guesswork. Travel across Scandinavia and beyond is always available, invoiced transparently and discussed upfront.

WORK WITH ME