Driver Recruitment Campaign

A short-form TikTok campaign built to attract new drivers for a client in the car transfer industr and one that seriously outperformed expectations. Created in collaboration with an agency partner, this campaign was built specifically for TikTok fast, native, and grounded in real stories from real people. The brief was recruitment, but the challenge was attention: making content that stopped the scroll in an environment where everything is competing for the same three seconds. Multiple videos crossed the million-view mark. The recruitment results followed. As my future plans proceeded and I headed to Australia someone else took over the media creation part of this project.

As I right now do not have permission to public reference this client feel free to shoot me an email asking about further details.